The following video shows an interesting conference session I attended as part of Affiliate Summit East in New York City.
How many of you search for a coupon before you buy something online? The number of people using digital coupons from online sources is growing temendously. This is a big opportunity for affiliates to promote merchants using coupon codes that help consumers save money. However, the use of coupons opens the door for fraud, as there is a way to exploit some loopholes. So merchants need to set certain rules on how affiliates promote their coupons.